When choosing a brand for your company and a design for your website there many things to carefully consider. While a lot of people like a site screaming with artistic creation, it may not be the right image for your company. Of course having a sleek looking professionally designed site is always a must but a very important question to remember is "who are my users?"

If you are a professional business dealing with other large corporate big wigs, then the last thing they are going to want to see on the home page of a corporation they are doing business with is a fancy spinning graphic bouncing across the page. This will do nothing but take away from the integrity you have worked so hard to build. It is important to maintain a professional image through all of your marketing endeavors. The graphics of your site should simply accent the valuable content within its pages.

On the other hand if you run a sheik up-market salon, the design of your site would be as important as the content itself. The users would be an entirely different market wanting to see a visually stimulating, funky website. The graphics and colors of your site should follow the trends of your target market. Image represents your company far more than content.