Most small businesses create a promotional marketing campaign designed to get clients into the store to purchase goods or services. While this is always a useful tool, there is a strong marketing technique that is always overlooked. Most people are generally immune to promotional gimmicks and become angered when feeling like they are being pushed into a sale. Marketing techniques of yesterday are simply not working on the people of today.

The solution: Focus on the existing customers. By simply asking your customers for their email or home address you can send them a thank-you note for their business and let them know that they are valued. This will not only bring the customer back, but it will give your establishment integrity and class. Making people feel like they are special will always encourage them to come back. Not only is a well-executed email campaign marketing genius, it is also FREE!!!